This is an unofficial blog about my ringside view of the Indian Retail Industry. The idea to write this blog came about quite by default while working upon the concept. I wanted to create a space where I could write about the Retail I am passionate about, the news that stirs me, the happenings, behind the scenes of how a retail concept is created and live my thoughts on Retail on the pages of this blog.

Since Retail is the only job I think I know.